AI-Powered Data Solutions for the Promotional Products Industry
In the promotional products industry, success relies on relationships, creativity, and rapid execution. But behind every campaign, order, and customer touchpoint is data — often fragmented, hidden in spreadsheets, or trapped in siloed systems.
Prax Advisory helps distributors transform scattered data into strategic intelligence. We specialize in AI-powered solutions tailored specifically to the complexities of the promotional products ecosystem — from outdated CRMs and disjointed ERPs to messy ESP integrations. Our mission: bring clarity, structure, and insight to your data operations.
What We Solve
Account Duplication
Consolidate customer records to establish a single, reliable source of truth.
Parent-Child Account Structures
Build accurate hierarchies across corporate and subsidiary accounts.
Customer Segmentation & Scoring
Use AI to intelligently group, score, and prioritize clients and prospects.
Lead Routing & Prioritization
Assign leads to the right reps using data-driven logic and workflow automation.
Data Enrichment
Fill in the gaps with firmographics, contact details, and behavioral signals.
Cross-System Harmonization
Align your ERP, CRM, and ESP with a cohesive, unified data strategy.
Why Prax Advisory?
You don’t need another off-the-shelf SaaS tool. You need a strategic partner who understands the quirks, complexity, and competitive pressures of the promo products world.
At Prax Advisory, we combine deep industry knowledge with advanced AI and data engineering to design and implement solutions that drive real operational impact. From early-stage planning to hands-on deployment, we help you unlock smarter decisions, streamlined operations, and better outcomes.